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Decide where each product shows up for sale — which storefront channels (Online Store, POS, etc.) and which collections — and schedule timed releases. Where to find it: Open Sales Channels & Collections in AIM — you will be asked to sign in first.

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What you can do here

  • Publish or unpublish a product to your online storefront and other sales channels
  • Pick the exact channels and collections a product appears in
  • Schedule a product to go live later, or group products into a timed “drop”
  • Fix anything blocking a product from going live (a missing price or condition)
  • Choose which channels are available to publish to with “Manage Channels”

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Buttons, fields, and controls

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How to: Publish a product to your storefront

  1. Find the product (use Search or the filters at the top).
  2. Check its Publishing Status — “Unpublished” means it is not visible to shoppers yet.
  3. Use the row’s action to publish it.
  4. The status changes to “Published” and the product appears on your selected channels.
A Dunk Low Panda you just set up shows “Unpublished”. Publish it and it goes live on your Online Store so customers can buy it.

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How to: Publish or remove many products at once

  1. Tick the checkbox on each product you want (Shift-click to grab a range).
  2. Click “Bulk Actions” at the top.
  3. Choose to publish or unpublish, then pick which channels it applies to.
  4. Confirm — a large batch runs in the background and updates when it finishes.
Select 40 new arrivals, Bulk Actions, publish them all to “Online Store” in one go instead of one at a time.

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How to: Clear a “Publish Hold”

  1. A red “Publish Hold” badge means a product can’t go live until a detail is filled in.
  2. Open the hold to see what’s missing — usually a price on a size, or the item’s condition.
  3. Enter the missing values and save.
  4. You can save and publish in one step once everything required is filled in.
A pre-owned pair is held because size 10.5 has no price. Enter the price, save, and the hold clears.

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Good to know

  • Unpublishing only hides a product from shoppers — it does not delete it or change your stock.
  • Scheduling and “drops” let you line up a release ahead of time; nothing goes live until the scheduled moment.
  • The channels you can publish to come from your connected store — use “Manage Channels” to control which are available.
  • A product must be fully set up (sizes, prices, images) before it can be published.

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Where to go next