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Write the title and description your eBay listings use, once, with blanks that get filled in per product. Where to find it: Open eBay Templates in AIM — you will be asked to sign in first.

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What you can do here

  • Write one eBay title and description that covers a whole group of products
  • Insert variables by clicking them, instead of remembering their names
  • See a live preview of the finished title and description before you save
  • Limit a template to certain categories, brands, product types, or conditions
  • Set a default so no eBay listing ever goes out with empty copy

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Buttons, fields, and controls

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How to: Create your first eBay template

  1. Click to create a template and give it a name.
  2. In Template Content, write your title, using “Available Variables” to insert product details.
  3. Write the description the same way.
  4. Read the Title Preview and Description Preview — they show real product details filled in.
  5. Save, then use “Set as Default” if this should cover everything not matched by a more specific template.
A title template comes out as “Nike Dunk Low Panda Size 10.5 — Brand New in Box” on the live eBay listing.

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How to: Give one category its own wording

  1. Create a new template for that group.
  2. Write the copy the way you want it to read.
  3. Set the Category Filter, Brand Filter, Product Type Filter, or Condition Filter to match the group.
  4. Leave it as non-default so your general template still covers everything else.
  5. Check the preview, then save.
Apparel needs sizing wording that makes no sense on sneakers, so it gets its own template via the Product Type Filter.

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How to: Change a template that is already live

  1. Check the Usage column so you know how many listings this affects.
  2. Open the template and make your edit.
  3. Read both previews carefully — this copy is about to apply broadly.
  4. Save.
A template used by 412 listings gets a returns line added to the description, so all 412 pick it up rather than you editing each.

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Good to know

  • Insert variables by clicking them in “Available Variables”. A typed variable that does not exactly match simply will not fill in.
  • Always read the Title Preview and Description Preview. eBay titles have a length limit, and the preview is where you will notice it.
  • Check the Usage count before editing a live template — you are editing every listing that uses it.
  • Keep one default template so nothing goes out with empty copy.

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Where to go next