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Set up “if this, then that” rules so new products get their tags, titles, descriptions, and product types filled in for you instead of by hand. Where to find it: Open Product Rules in AIM — you will be asked to sign in first.

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What you can do here

  • Write a rule that says “when a product looks like this, set it up like that”
  • See exactly which of your products a rule would match before you save it
  • Let AIM suggest rules based on how you have already set up similar products
  • Put rules in order, so the most specific one wins
  • Turn a rule off without deleting it, and check what it changed in Execution History

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Buttons, fields, and controls

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How to: Tag every new pair from one brand automatically

  1. Click “Create Rule” and give it a clear name, such as “Tag all Jordans”.
  2. Under Conditions, choose “Brand Name”, the operator “equals”, and type Jordan.
  3. Click “Preview matching products”. Check the count and the examples look right.
  4. Under Rule Actions, choose “Add Tag” and enter the tag, for example jordan.
  5. Set a Priority. Leave broad rules at a higher number so specific rules can win.
  6. Save. From now on, new Jordan products get the tag without you touching them.
A rule with Brand Name equals Jordan and the action Add Tag “jordan” previews as “Matches 1,240 products” — that is roughly your whole Jordan catalog, so the condition is right.

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How to: Check a rule before it touches anything

  1. Open the rule and look at the Conditions.
  2. Click “Preview matching products”.
  3. Read the match count first, then the sample product names.
  4. If the count is 0, a condition is too strict — try one condition at a time.
  5. If the count is your entire catalog, a condition is too loose or missing.
  6. Only save once the preview matches what you meant.
You meant “Dunk Low only” but the preview says 3,180 products — the condition was left on Brand Name equals Nike, so it caught everything Nike makes.

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How to: Use a rule AIM suggests

  1. Look at the “Suggested Rules” panel above the table.
  2. Read the Pattern and the Confidence — the pattern is what AIM noticed you doing by hand.
  3. Click through to Examples to see which products it is based on.
  4. Click “Review” to open it in the rule editor.
  5. Change anything you disagree with, preview it, then save.
AIM notices that all 42 of the New Balance products you set up got the same product type, and suggests a rule so the next one does too.

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How to: Fix a product a rule set up wrong

  1. Open Execution History on the rules table to see which rules have been running.
  2. Find the rule whose action matches the wrong value.
  3. Set that rule to Inactive so it stops making things worse.
  4. Edit its conditions to be more specific, and preview until only the products you mean are matched.
  5. Set the rule back to Active.
Every pre-owned pair got the “new” tag, because the rule was missing the “Is Pre-Owned” condition.

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Good to know

  • Product rules handle setup details — tags, titles, descriptions, product types, vendor, and category. Prices are set by Pricing Rules, and where things get listed is set by Listing Rules.
  • Lower priority numbers run first. When a broad rule keeps overwriting a specific one, the specific one needs a lower number.
  • Preview is free and changes nothing. There is no reason to save a rule you have not previewed.
  • If you set up the same kind of product by hand more than a few times, check Suggested Rules — the rule you need may already be waiting.

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Where to go next