> ## Documentation Index
> Fetch the complete documentation index at: https://docs.aimventory.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Retail Pricing

> Set and edit the in-store / online retail price for every size you carry, then push those prices to your Shopify store in one save.

Set and edit the in-store / online retail price for every size you carry, then push those prices to your Shopify store in one save.

**Where to find it:** [Open Retail Pricing in AIM](https://aimventory.com/retail/pricing) — you will be asked to sign in first.

## What you can do here

* Set the Tier 1 retail price for each size (the price your Shopify store shows)
* See the live StockX and GOAT ask/bid right next to your price so you can price competitively
* Edit lots of prices at once and save them all in a single click
* Filter to just what you need — missing prices, in-stock sizes, or a single product
* Save and then jump straight to printing new shelf/box labels for the items you changed

## Buttons, fields, and controls

| Control             | Where         | What it does                                                             | When to use it                                                                  |
| ------------------- | ------------- | ------------------------------------------------------------------------ | ------------------------------------------------------------------------------- |
| Search              | Filters       | Finds retail pricing rows by product, SKU, or style code.                | Use it before editing a specific retail price.                                  |
| Location            | Filters       | Limits retail pricing to one location when prices are location-specific. | Use it when one store needs different price review.                             |
| Tier                | Filters       | Chooses the retail pricing tier being viewed or edited.                  | Use it when customers or channels use different retail price levels.            |
| Show market pricing | Table options | Adds market reference prices beside your retail prices.                  | Use it to compare your retail ask against resale-market data.                   |
| Price cell          | Pricing table | Lets you edit the retail price inline.                                   | Use it for quick price corrections on one product-size row.                     |
| Bulk update         | Page actions  | Applies a pricing change to multiple selected rows.                      | Use it when a whole product group, tier, or location needs the same adjustment. |
| Export CSV          | Page actions  | Downloads current retail pricing rows.                                   | Use it for price review or offline merchandising work.                          |

## How to: Set or change a price

1. Pick your store at the top left (the Primary store feeds your shared retail price).
2. Find the size you want — use the search box for a product, brand, or SKU.
3. Type the new price in the Tier 1 Price box on that row. The box turns yellow to show it's an unsaved edit.
4. Repeat for as many sizes as you like, then click "Save Changes".
5. AIM saves the prices and sends them to Shopify automatically — watch the Shopify Sync box for progress.

<Tip title="Real-world example">
  Air Jordan 1 "Bred" size 10: the StockX ask shows $230, so you type $245 in Tier 1 Price and click Save. Your Shopify store now lists it at \$245.
</Tip>

## How to: Price a batch of new arrivals

1. Set the sort to "Recently Received" so your newest stock is at the top.
2. Tick "Missing Tier 1 price" to show only sizes that still need a price.
3. Use the StockX Ask and GOAT Ask columns as a guide, and type a price into each row.
4. Click "Save Changes" once — every edited row is saved and synced together.
5. If the "Print Labels" button appears, click it to print labels for exactly those items.

<Tip title="Real-world example">
  12 new pairs come in with no price. Filter to "Missing Tier 1 price", price each just above the lowest market ask (e.g. ask $180 → list $190), then Save all 12 at once.
</Tip>

## How to: Clear a price

1. Find the row and delete the number in its Tier 1 Price box so it's empty.
2. Click "Save Changes".
3. The price is removed. If you change your mind before saving, click "Discard Changes".

<Tip title="Real-world example">
  Clear the \$220 Tier 1 price for Jordan 4 Bred size 10 and save. That size no longer has a retail price to send to Shopify; its inventory count is unchanged.
</Tip>

## Good to know

* Nothing is saved (and nothing reaches Shopify) until you click "Save Changes" — yellow boxes are still just edits.
* The "—" in the StockX/GOAT columns just means no current market data for that size; it doesn't affect your price.
* Editing prices for a consigned item creates a listing-price record for the consignor — AIM warns you before you save.
* Use the arrow keys, Tab, or Enter to jump between price boxes quickly when editing a whole column.

## Where to go next

* [Automatic Pricing (price by market ask)](https://aimventory.com/settings/pricing?tab=automatic)
* [Print Labels](/inventory/print-labels)