> ## Documentation Index
> Fetch the complete documentation index at: https://docs.aimventory.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Finances & Profitability

> See how much money your sales brought in, what they cost you, and how much profit you actually kept after fees.

See how much money your sales brought in, what they cost you, and how much profit you actually kept after fees.

**Where to find it:** [Open Finances & Profitability in AIM](https://aimventory.com/finances) — you will be asked to sign in first.

## What you can do here

* See total revenue, plus how much is still pending vs. fully completed
* See your profit after the cost of the shoes, marketplace fees, and shipping
* Find your best-earning products
* Browse recent sales and check off marketplace payments as they land in your bank

## Buttons, fields, and controls

| Control             | Where                | What it does                                                           | When to use it                                                                       |
| ------------------- | -------------------- | ---------------------------------------------------------------------- | ------------------------------------------------------------------------------------ |
| Refresh             | Page actions         | Reloads finance metrics, transactions, and profitability data.         | Use it after sales, payouts, costs, or expenses change.                              |
| Date range          | Finance filters      | Changes the reporting window for finance metrics.                      | Use it for daily, weekly, monthly, or custom profitability review.                   |
| Export              | Report actions       | Downloads the current finance data for spreadsheet review.             | Use it for accounting handoff or offline analysis.                                   |
| Payments            | Finance cards        | Opens payment details tied to the selected finance record.             | Use it when confirming payout receipt or payment timing.                             |
| Received            | Payments window      | Marks a pending payment as received.                                   | Use it after confirming the money landed.                                            |
| Search transactions | Transactions filters | Filters finance transactions by text.                                  | Use it to find a sale, order number, platform payout, or description.                |
| Status              | Transactions filters | Filters marketplace transactions by lifecycle status.                  | Use it to focus on created, shipped, received, completed, or cancelled transactions. |
| Platform            | Transactions filters | Filters transactions by StockX, GOAT/Alias, Shopify, or all platforms. | Use it when reconciling one marketplace payout source.                               |

## How to: See profit for your sales

1. Look at the "Profitability Analysis" section.
2. "Gross Profit" is what you made after subtracting only what the shoes cost you (the COGS).
3. "Net Profit" is the real number — it also subtracts marketplace fees, payment fees, and shipping.
4. The "Margin" percentages tell you what share of each sale you kept (higher is better).

<Tip title="Real-world example">
  You sold $50,000 worth of shoes. The shoes cost you $38,000 (COGS), so gross profit is $12,000 (24% margin). After $2,500 in fees and shipping, net profit is \$9,500 (19% margin).
</Tip>

## How to: Find your best products

1. Scroll to "Top Performing Products".
2. Each row shows how many sold, the revenue, what they cost, and the profit.
3. Compare the "Net margin %" column to see which shoes earn you the most per sale, not just the most total.

<Tip title="Real-world example">
  Dunk Low Panda sold 40 pairs at a 28% net margin, while a hyped Jordan sold 5 pairs at 9% — the Dunk is quietly your better earner.
</Tip>

## How to: Confirm a marketplace payment landed

1. In "Recent Transactions", click the "Payments" button.
2. You'll see each payment a marketplace sent you, with its date and amount.
3. When the money has actually arrived in your bank, click "Received" next to it so your records match.

<Tip title="Real-world example">
  StockX shows a $240 payout dated last Tuesday. Once you see that $240 in your bank, click "Received" to mark it confirmed.
</Tip>

## Good to know

* Revenue is the full sale price. Profit is what you keep after costs and fees — always look at profit, not just revenue.
* "Pending Sales" are sales that haven't fully completed yet (still shipping or being verified), so that money isn't in hand. "Completed Sales" are done.
* COGS just means "cost of goods sold" — what you originally paid for the shoes you sold.
* The "Marketplace payout" column is what the marketplace pays you directly after taking its cut — it's less than the listed sale price.

## Where to go next

* [Retail Sales](/retail/retail-sales)
* [Dashboard](/getting-around/dashboard)